Event Networking
Events are the highest-converting channel for meetings. This guide covers how to combine search_humans with event-based strategies to create natural meeting opportunities.
Why events work
- Natural context. Both parties are already at the same place for the same reason.
- Lower barriers. “Let’s grab coffee at the conference” is easier to accept than a cold meeting request.
- Higher signal. Event attendance indicates active engagement with the industry.
- Networking culture. People attend events expecting to meet new people.
Strategy 1: Research attendees before the event
Use search_humans and search_interests to build profiles of people you want to meet at an event:
Strategy 2: Find and research event organizers
Event organizers are high-value contacts. Search for them to build relationships:
Strategy 3: Combine with search_events (future)
Once search_events is live, you can find events and research attendees in one workflow:
Strategy 4: Pre-event outreach via social
After discovering profiles with search_humans, engage on social media before the event:
- Find the person’s profiles using
search_humans - Follow them on X/Twitter and engage with their recent posts
- Connect on LinkedIn with a personalized note mentioning the event
- Check Instagram for travel/event posts that confirm attendance
- At the event, reference the online connection for a warm introduction
Tips for event-based meetings
- Research early. Run
search_humans2-4 weeks before the event to give yourself time for pre-event outreach. - Use X/Twitter for signal. Check if targets are posting about the event — this confirms attendance.
- Keep meetings short. 15-20 minutes at events. People are busy and have packed schedules.
- Follow up fast. Process reports within 24 hours while the conversation is fresh.
- Track multiple leads per event. Research 5-10 targets per event to maximize your time investment.